Want to attract clients who love working with you and can’t wait to say “yes”? It all starts with one critical step: understanding their unspoken frustrations and unmet desires.
Think about it: What’s keeping your ideal client up at night? Are they overwhelmed by too many choices? Frustrated by lack of results? Or secretly wishing for more confidence, time, or clarity?
When you pinpoint these hidden pain points, you can craft messaging that speaks directly to their hearts and makes your solution irresistible.
Where to start
Write down 3 frustrations or desires you think your ideal client has.
There are two ways to validate these frustrations and desires:
- Intuition – why have your previous customers worked with you in the past? What desire or frustration drove them to buy your solution.
- Data – data talks, knowing what people desire and what frustrates them the most can be found in various data touch points with some research.
Step 1 to Attracting Your Ideal Clients (It’s Easier Than You Think!)